HP LaserJet Pro 400 Printer M401d

How will a print management solution benefit your business?

Print management solutions take care of a wide variety of common issues. For example, they can provide product personalization for companies looking to write their own copy, and provide production of training manuals.

According to Design’N’Buy, once a print management solution has been chosen, employees should be notified of how best to use this resource, as well as properly implement it. In order to roll out this type of change, the software provider suggested assigning a project leader who can make decisions regarding the impact on sales, marketing and customer service.

“With sprawling and inefficient print estates that often consist of hundreds of different devices, cloud-based print and file management solutions offer the opportunity to control costs and rebuild from the ground up, incorporating new efficiencies and easing the burden on the IT department,” Doyle added.

Why a quality print solution is important
A strong print management solution can be invaluable to a business’ success. According to Entrepreneur, printed documents, in addition to other physical marketing items, should be included with social media and other digital strategies.

For example, PowerPoint presentations and other digital content should be accompanied by a physical portfolio of printed materials. Additionally, business cards that include QR codes or other elements of augmented reality can boost the effectiveness of the design. This is because holding objects, such as brochures or business cards, increases tactile memory, according to the news source.

Print also reinforces versatility. Web-based companies can run into trouble connecting with customers or investors. Being able to successfully run print and digital media campaigns can suggest a company’s ability to succeed on multiple platforms.